hito hito
CONCEPT
一十一十 hitohito
めぐりゆく愛しむ季節 響きあう慈しむ暮らし
私たち日本人は、侘び、寂び、粋の「美」が根付いています。
その一つの大きな要素にははっきりとした四季がかかせないでしょう。
旧暦で四季を表す二十四節季を大きなテーマに、
日本の職人技をふんだんに取り入れた素材を使い、
「和魂洋才」を服に封じ込めました。
The “beauty” of Wabi (refined simplicity), Sabi (subdued refinement) and Iki (panache) has been rooted in we, Japanese.
As one of the essential elements, the ４distinct seasons have a special place.
Using the 24 divisions of the solar year which makes up 4 seasons in the old calendar into a large theme and using the material which has contained much
skill in craftsmanship, we have embedded the “Japanese spirit with Western talent”
in our clothes.